| Location | Dallas, Texas |
|---|---|
| Type | Amphitheatre |
| Opened | 1988 |
| Capacity | 20,111 |
Gexa Energy Pavilion (formerly known as Coca-Cola Starplex, Smirnoff Music Centre and Superpages.com Center) is an outdoor performing arts center in Dallas, Texas (USA). The stage/production area and covered pavilion seat 7,533 persons while a sloping lawn accommodates another 12,578. Completed in 1988, it is part of the Fair Park complex, which includes museums, an aquarium, gardens, and the Cotton Bowl football stadium. While the site is owned by the City of Dallas, operation of the amphitheatre is contracted to a private leaseholder.
The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues, which currently operates the venue.
The center was previously called Smirnoff Music Centre. Naming rights were awarded again in January 2008 to Superpages.com Center.[1] It was renamed in 2011 to Gexa Energy Pavilion.[2]